Each bag of coffee purchased at Intelligentsia locations will come with a digital download card for the band’s upcoming album, Brill Bruisers, which will be released August 25.
Of the collaboration, AC Newman comments, “As absurd as it may seem for us to have a signature blend, I think it is important that there is some sort of marker, some flag planted in the earth, so that whoever walks into Intelligentsia, whoever drinks this, will know: ‘The New Pornographers really really loved coffee.’” Additionally, Stephen Morrissey of Intelligentsia Coffee states, “After hearing The New Pornographers visit our coffee bars when they’re in town, we invited them to choose an exclusive lot to call their own in celebration of their new album, Brill Bruisers. Carl tasted samples with us in the garden of our Chelsea shop in New York and chose a Kenya coffee grown by Harrison Kiongo Miti. Flavors of mango, nectarine and green apple shine in this cheerful and sweet coffee.”
Intelligentsia Coffee Inc. is a 19-year-old specialty coffee roaster and retailer based in Chicago. With direct relationships spanning the globe for over a decade, Intelligentsia buyers source and develop naturally sweet coffees from some of the best producers in the world. The company is recognized as an industry pioneer for its creation of the Direct Trade purchasing model, groundbreaking coffee bars and award winning baristas.